Parakey recruits from ASSA ABLOY

Following the launch of the professional digital lock Parakey PDL, Parakey is now strengthening its sales team. At the end of November, Lars Levin will step into a new role as sales person in charge of the company's network of retailers. Lars has extensive experience of sales from ASSA ABLOY and will now increase Parakey's presence in southern Sweden.

On November 23, Lars Levin will officially become part of Parakey's sales team, based in Malmö, which means a further establishment of Parakey in the south. In addition to sales, Lars' assignment will also consist of developing and strengthening the company's network of installers and resellers.

"We are extremely pleased to have a profile like Lars in the team, with a long experience in sales, a strong personal brand and a wide network of resellers in the industry. The demand for mobile access and Parakey's offer is constantly increasing and Lars will be an important cog in meeting this need", says Peter Wegdell, Head of Sales at Parakey.

Lars has for the last 22 years worked in various roles within sales and marketing at ASSA ABLOY. He has, among other things, been regional manager for southern Sweden at the previously independent company Solid and most recently he was account manager for large customers such as municipalities, county councils and major real estate companies. Lars has worked closely with retailers in the relationship with end customers and is now very much looking forward to working with Parakey's network of retailers.

"Parakey's solution is just right in time, and is something that the market and customers are really asking for. To participate in and participate in Parakey's growth journey is something I absolutely do not want to miss!" says Lars Levin.

A warm welcome, Lars!

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